Question 1

What is AIPM?

Accepted Answer

AIPM (AI Presence Management) is the practice of auditing, optimizing, and monitoring how AI language models like GPT-4o, Claude, Gemini, and Perplexity perceive a brand. It is to LLMs what SEO is to search engines.

Question 2

How is the AIPM score calculated?

Accepted Answer

Combined Score = (AI Perception x 0.6) + (Structure x 0.4), capped at 95. AI Perception measures what models say about you. Structure measures how well your website communicates with AI crawlers via robots.txt, LD-JSON, semantic HTML, sitemaps, and meta tags.

Question 3

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO is the practice of optimizing content and technical structure for AI-powered search engines and language models, as described by Harvard Business Review. AIPM is the tooling and methodology that makes GEO measurable and actionable.

Question 4

Is the AIPM audit free?

Accepted Answer

Yes. The free tier allows 500 audits per day. Results include AI perception scores, technical structure analysis, AIPM-NPS, brand threat detection, and prioritized fix recommendations.

What do the AI models think about you?

AI Model Perception

Technical Structure

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