Choose which AIs see your content. Prove it.

Per-vendor AI visibility management with audit-log receipts. Block or allow ChatGPT, Claude, Gemini, Perplexity, and 40+ crawlers individually — continuously — with evidence your lawyer can use.

Audit my AI defense posture See the tiers

Your robots.txt is theater. The actual levers are somewhere else.

Most sites believe they've managed AI access because they edited robots.txt. Robots.txt is a polite request. Compliant crawlers honor it, sort of, and non-compliant ones don't read it. Neither case produces evidence.

The load-bearing mechanism is the verified-bot firewall rule inside your CDN. It checks User-Agent and reverse-DNS against the vendor's published IP ranges. Cloudflare exposes it as cf.client.bot. Every serious CDN has an equivalent. Almost nobody is using it on purpose.

We proved the mechanism on ourselves. Here's what 14 days of one misconfigured firewall rule looked like:

ChatGPT referrals (30d)540 → 73 sessions (-86%)
Google organic (same window)57 → 93 sessions (+63%)
Claude referralsunchanged
Gemini referralsunchanged
Bingbot blocks (23h snapshot)86 events / 78 unique Microsoft IPs
The fixand not cf.client.bot

One vendor starved. Three untouched. One missing firewall clause. We didn't set out to demonstrate the mechanism — our own auto-malicious-IP rule drifted over Bingbot's range and ChatGPT stopped seeing us. That diagnostic trail is the product.

Read the full write-up with receipts →

The Honest Version

We did not invent this mechanism. Cloudflare did. Google did. Microsoft did. What we did was run our own site into a wall and discover the mechanism is load-bearing for AI visibility — and that almost nobody is using it on purpose. The product is: doing it continuously, per-vendor, with receipts, and diagnosing it fast when it breaks.

Four tiers. Pick the work you actually need.

Each tier is the previous tier plus the next layer of work. No feature-fencing games. If you need it, it's in the tier named after it.

Observatory
$49 / mo
Solo operators, SMBs, anyone curious about their AI surface.
  • Continuous monitoring of 40+ AI crawlers
  • Pattern 49.5 (self-sabotage) detection
  • Email + Slack alerts on access changes
  • Weekly digest + on-demand dashboard
  • Permanent audit log
See Observatory →
Valve
$499 / mo
Mid-market, product companies, privacy-conscious brands.
  • Everything in Observatory
  • One-click per-vendor allow/deny
  • Managed CDN integration (Cloudflare native)
  • Named stances: Training Opt-Out, Retrieval-Only, Pre-Launch Stealth, Blackout
  • Custom per-crawler policies
See Valve →
Forensics
$4,999 / mo
Marketing ops, SEO teams, in-house counsel.
  • Everything in Valve
  • On-call diagnostics — best effort, no guaranteed response time
  • Root-cause with legal-grade audit trail
  • Evidence packages for your SOC 2, GDPR Art. 17, NIST AI RMF and EU AI Act work
  • Our own Pattern 49.5 case as the template
See Forensics →
Defensive
Custom / enterprise
F500 legal/compliance, regulated industries, media/publishers.
  • Everything in Forensics
  • Dedicated account team
  • Regulator-grade evidence packaging
  • EU AI Act training-exclusion attestations
  • Bespoke per-customer policies
See Defensive →

Who built this, and why you should believe the receipts.

We are DugganUSA LLC — a two-person shop in Minneapolis that built a commercial HAIC benchmark for AI brand perception, audits 250+ domains on a public leaderboard, and publishes a free STIX threat feed. No patents are filed and no SOC 2 report exists; the checkable work is public.

776
AIPM audits run
228
domains on leaderboard
1st
commercial HAIC benchmark
95%
confidence cap

When our own site lost 86% of ChatGPT traffic in two weeks, we had the telemetry to see it, the audit log to prove it, and the diagnostic muscle memory to fix it the same night. That's what we sell.

95% Epistemic Humility

We cap confidence at 95%. Murphy was an optimist. Something will be wrong on any given day — probably the crawler-ID list went stale, or a CDN shipped a breaking change, or a new model's bot appeared before we added detection. The receipts are real. The guarantees aren't absolute. Nobody's are. We just say it out loud.